Dallen Clark

Dallen Clark

Recent Posts

Colour me Impressed! Why Colour in Design Matters

Posted by Dallen Clark on Aug 22, 2019 2:30:00 PM

Everybody has a favourite colour, something that stands out and brings positive feelings. One theory is that individual humans perceive colour differently, so really, everyone's favourite colour looks the same, but they call it something different (So everyone's favourite colour is teal of course). But if we agree that  most people see colour roughly the same way, we can agree that certain colours mesh while others clash. 

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Topics: Website design, Adverting, brand

9 Ways to Become a Professional Networking Professional

Posted by Dallen Clark on Aug 15, 2019 12:22:00 PM

Networking. It's something the experts just won't shut up about. How do you get that dream job? Networking. With proper networking, you can get the job before it's advertised! What comes up when you type in "best way to get new customers" into Google? Networking. Even articles about "creative ways" to get customers will mention showing off your existing customers or using your existing network. How do you have an existing network? Networking!

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Topics: Business, Marketing

We're Finalists for the national Best Design Awards!

Posted by Dallen Clark on Aug 12, 2019 8:07:06 PM

We've proven that even a small Southland design and marketing studio has what it takes to play with the big boys. 

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Topics: Business, Advertising

When it comes to content, how can quality be quantified?

Posted by Dallen Clark on Aug 8, 2019 7:20:00 AM

If you’ve ever read any marketing or SEO tips from experts, you’ll find that they nearly all of them say the same thing about written content: quality is the most important aspect. High-quality content ranks better than low-quality (obviously). And if you have to choose between quality and quantity, quality Trumps every time.

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Topics: SEO, Search Engine Marketing

What's in a company name?

Posted by Dallen Clark on Aug 1, 2019 4:30:00 PM

Think of some of the biggest names in the corporate world today. Disney. Apple. Nike. Amazon. Google. They aren’t confused with competitors or companies with similar names. The names are iconic and recognised by practically anyone with an internet connection.  

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Topics: Business, Marketing, Advertising

With keywords, the right words are key!

Posted by Dallen Clark on Jul 20, 2019 9:17:06 AM

How does Google work? Officially, there’s a highly-secret algorithm that’s constantly being updated by some of the greatest minds in the world that can interpret text written from people of all backgrounds and show relevant results related to their query. Unofficially, it seems like it can be completely random. After all, a search for “best search engine” doesn’t go straight to the Google home page. Instead, it leads to a list of articles, with one of the top results being “14 Great Search Engines You Can Use Instead of Google.”

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Topics: Websites, SEO, Search Engine Optimisation, Google

Keep your website running smooth with regular maintenance

Posted by Dallen Clark on Jul 19, 2019 9:58:56 AM

If you let your car sit without doing any work on it, eventually it starts to act up. It might start drifting in one direction, take longer to start up in the morning, or make weird sounds. You wouldn’t want to go years without getting an oil change, rotating the tyres, or changing the fluids.

And you shouldn’t do it for your website either.

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Topics: Websites, SEO, Search Engine Optimisation, Google

How much does a good logo cost?

Posted by Dallen Clark on Jun 28, 2019 12:06:06 PM

How much will your logo cost? It’s a question we get a lot here at Back9. The short answer is, it depends. A lot. Very helpful, we know. So what about the long answer? What does it depend on?

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Topics: Business, Marketing, Advertising, brand

SEO vs. SEM: The Ultimate Showdown

Posted by Dallen Clark on Jun 13, 2019 4:33:45 PM

Quick, in a fight between SEO and SEM - who would win? Are you going to put all your money on the reigning champ, or do you think the rising star will steal the title match? Choosing the wrong option can make it so that you don’t get the best possible results for your business. So before placing that wager, it might be helpful to know a little bit about the contenders.

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Topics: SEO, Search Engine Optimisation, Digital Marketing, Search Engine Marketing

How Do I Turn Strangers Into Leads?

Posted by Dallen Clark on May 31, 2019 4:37:03 PM

If you’re looking for practical tips to help you get more, better leads, download our new eBook The Beginner’s Guide to Generating Inbound Leads for free by completing the form at the bottom of the page!

How do I turn strangers into leads?

One of the biggest advantages of the digital age is that it’s easier than ever for companies to learn more about customers to give them what they want. But it’s also made it so that you get a lot more virtual “window shoppers”, people who will stop by your website for a quick look to see what you have without buying anything. These people will usually have some interest in what you have, but for many, once they leave they're gone for good. Unlike a physical store, there’s no one to stop and ask if they’ve found everything they’re looking for.

Or is there?

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Topics: Business, Marketing

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