Dallen Clark

Dallen Clark

Recent Posts

Are you accidentally harming businesses you love through ratings?

Posted by Dallen Clark on Dec 5, 2019 3:06:37 PM

Customer reviews are one of the most important metrics to help first-time visitors decide to visit a company. Most review sites such as Google Reviews, Yelp, and Trip Advisor use a five-star rating system where 1 is the worst and 5 is the best. Something we've noticed, especially for local businesses, is that some satisfied customers are leaving low review scores, yet their review is nothing but praise. Some people have even admitted to never giving 5 star reviews. If you're one of them, we hope this article will help change your mind. 

A 3 star review is NOT a good review score. It means you were unhappy and that the business didn't deliver on its promises and expectations. Even if you personally think 3 stars means a job well done, the majority of people see the scale a different way. Satisfied customers giving poor star ratings is frequent enough that we think that some people are misunderstanding what the star rating on some of these sites mean.

Happy customers giving those 3-star ratings could accidentally be harming a business they love.  A couple of these for the same business could  lower the rating enough for people to not bother clicking in and reading more, all because satisfied or even regular customers rated it poorly. Are you one of them? 

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Topics: Business

Will Google's latest BERT update affect your site rankings?

Posted by Dallen Clark on Dec 5, 2019 3:00:49 PM

In late October 2019, a major shift happened with the way that Google comprehends search phrases known as the BERT Update. Google is constantly making updates, to the point that Google's Gary Illyes tweeted that they make 3 updates a day on average. Most of the time, these are small, unnoticeable changes, but every once in awhile there's a major shift that drastically shakes up the search results like new ways pages are crawled or new innovations like the featured snippet. BERT is one of these big updates.

BERT  stands for Bidirectional Encoder Representations from Transformers--which sounds like they really wanted a specific acronym--an algorithm designed to better-understand search terms. With the new update, approximately 1 in 10 searches will be affected, and search engine results pages will have massive changes. This means that some pages that were ranking well are likely to fall, while others rise. Is there anything you can do to make sure your site is helped instead of hurt by BERT? 

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Topics: Websites

Colour me Impressed! Why Colour in Design Matters

Posted by Dallen Clark on Aug 22, 2019 2:30:00 PM

Everybody has a favourite colour, something that stands out and brings positive feelings. One theory is that individual humans perceive colour differently, so really, everyone's favourite colour looks the same, but they call it something different (So everyone's favourite colour is teal of course). But if we agree that  most people see colour roughly the same way, we can agree that certain colours mesh while others clash. 

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Topics: Website design, Adverting, brand

9 Ways to Become a Professional Networking Professional

Posted by Dallen Clark on Aug 15, 2019 12:22:00 PM

Networking. It's something the experts just won't shut up about. How do you get that dream job? Networking. With proper networking, you can get the job before it's advertised! What comes up when you type in "best way to get new customers" into Google? Networking. Even articles about "creative ways" to get customers will mention showing off your existing customers or using your existing network. How do you have an existing network? Networking!

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Topics: Business, Marketing

We're Finalists for the national Best Design Awards!

Posted by Dallen Clark on Aug 12, 2019 8:07:06 PM

We've proven that even a small Southland design and marketing studio has what it takes to play with the big boys. 

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Topics: Business, Advertising

When it comes to content, how can quality be quantified?

Posted by Dallen Clark on Aug 8, 2019 7:20:00 AM

If you’ve ever read any marketing or SEO tips from experts, you’ll find that they nearly all of them say the same thing about written content: quality is the most important aspect. High-quality content ranks better than low-quality (obviously). And if you have to choose between quality and quantity, quality Trumps every time.

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Topics: SEO, Search Engine Marketing

What's in a company name?

Posted by Dallen Clark on Aug 1, 2019 4:30:00 PM

Think of some of the biggest names in the corporate world today. Disney. Apple. Nike. Amazon. Google. They aren’t confused with competitors or companies with similar names. The names are iconic and recognised by practically anyone with an internet connection.  

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Topics: Business, Marketing, Advertising

With keywords, the right words are key!

Posted by Dallen Clark on Jul 20, 2019 9:17:06 AM

How does Google work? Officially, there’s a highly-secret algorithm that’s constantly being updated by some of the greatest minds in the world that can interpret text written from people of all backgrounds and show relevant results related to their query. Unofficially, it seems like it can be completely random. After all, a search for “best search engine” doesn’t go straight to the Google home page. Instead, it leads to a list of articles, with one of the top results being “14 Great Search Engines You Can Use Instead of Google.”

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Topics: Websites, SEO, Search Engine Optimisation, Google

Keep your website running smooth with regular maintenance

Posted by Dallen Clark on Jul 19, 2019 9:58:56 AM

If you let your car sit without doing any work on it, eventually it starts to act up. It might start drifting in one direction, take longer to start up in the morning, or make weird sounds. You wouldn’t want to go years without getting an oil change, rotating the tyres, or changing the fluids.

And you shouldn’t do it for your website either.

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Topics: Websites, SEO, Search Engine Optimisation, Google

How much does a good logo cost?

Posted by Dallen Clark on Jun 28, 2019 12:06:06 PM

How much will your logo cost? It’s a question we get a lot here at Back9. The short answer is, it depends. A lot. Very helpful, we know. So what about the long answer? What does it depend on?

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Topics: Business, Marketing, Advertising, brand

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