Customer reviews are one of the most important metrics to help first-time visitors decide to visit a company. Most review sites such as Google Reviews, Yelp, and Trip Advisor use a five-star rating system where 1 is the worst and 5 is the best. Something we've noticed, especially for local businesses, is that some satisfied customers are leaving low review scores, yet their review is nothing but praise. Some people have even admitted to never giving 5 star reviews. If you're one of them, we hope this article will help change your mind.
A 3 star review is NOT a good review score. It means you were unhappy and that the business didn't deliver on its promises and expectations. Even if you personally think 3 stars means a job well done, the majority of people see the scale a different way. Satisfied customers giving poor star ratings is frequent enough that we think that some people are misunderstanding what the star rating on some of these sites mean.
Happy customers giving those 3-star ratings could accidentally be harming a business they love. A couple of these for the same business could lower the rating enough for people to not bother clicking in and reading more, all because satisfied or even regular customers rated it poorly. Are you one of them?