Phil Robinson

Phil Robinson
Phil thinks big! He founded Back9 (part-time) back in 2008 and launched it with no holds barred in July 2013. Since then he hasn’t looked back. He hasn’t had time to! The idea was (and still is) to create an all-encompassing design and marketing agency that could not only deliver great design and marketing solutions to fellow ambitious local businesses but create an environment that creatives want to be a part of too. As Jon Bon Jovi once said (or should we say, sung) “Woooaah we’re halfway there” and once the all-important goal is achieved, Phil guesses the next logical step will be, well… World domination… Muaaahwahwah!
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Recent Posts

What is digital marketing?

Posted by Phil Robinson on Jul 28, 2018 4:50:31 PM

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already hanging out: online!

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Topics: Marketing, Digital Marketing

Designing a Website: XML Sitemap

Posted by Phil Robinson on Jul 17, 2018 12:56:27 PM

You wouldn't design a new kitchen without drawing up a plan first, would you? Similarly, you'd never want to design a website without creating a sitemap.

A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. It helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently. 

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Topics: Websites, SEO, Search Engine Optimisation

5 Ways to Help Reduce Your Website’s Page Loading Speed

Posted by Phil Robinson on Jul 17, 2018 11:45:09 AM

The old adage “patience is a virtue” doesn’t really apply online. 

Even a one-second delay can dramatically reduce pageviews, customer satisfaction and drop conversions. 

The speed of your website even affects your website's performance and subsequently your organic search rankings. Since 2010, Google has been accounting for a site speed in its algorithm. 

So what’s the biggest factor contributing to your page speed?

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Topics: Websites, SEO, Search Engine Optimisation

What is SEO all about?

Posted by Phil Robinson on Jul 2, 2018 4:48:48 PM

Years ago in a not so far-off land the internet, SEO - or Search Engine Optimisation - was relatively easy. It was all about keywords. Keywords that might help a potential customer to find your website. It was great while it lasted and it was easy enough to figure out what your keywords should be when you knew what you did - and if all else failed - you would just LIST EVERY SINGLE WORD you could think of.

 

Then, the old school marketers ruined it for everyone by making it spammy! So Google got wiser.

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Topics: Websites, Website design, SEO, Search Engine Optimisation

3 reasons to invest in a custom-built website

Posted by Phil Robinson on Jun 1, 2018 11:03:06 AM

Websites are a lot like shoes - there’s a lot of options out there... And like shoes, one Size and Style does not fit everyone. 

Most people with a little bit of tech nous these days can figure out or teach themselves how to create a free (or cheap) templated website - well I use the term create loosely  and sure, some template sites may have some variation in style, but essentially they’re a one-size fits all solution.

We simply don’t believe in trying to shoehorn anyone into a solution that doesn’t fit their long-term strategic marketing goals.

Cheap - or free - ‘will do for now’ solutions ultimately won’t last and could cost you a lot more in the long run. 

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Topics: Websites, Website design

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