2 Minute Blog: Trade Show Prep

Trade shows are a fantastic place to raise brand awareness, meet new, high-quality leads, and network with people in related industries. However,  doing a trade show right can take a lot of preparation and planning ahead of time.

It's important to do plenty of planning before the big event so that you can get the most out of it. Going in unprepared is like opening a restaurant without a menu. You probably wont' get much out of it, and potential customers will probably get confused too. So for this 2 Minute Tip, we're going to go over some helpful Trade Show Prep to make yours more likely to be a success. 

2 Minute Blog: AMP Up Your Website for Mobile Devices

When you’re out and about, you’ve probably noticed that it seems like people spend more time on their phones than they used to. And it’s true; the data backs it up. In the last four years, the amount of mobile data usage has quadrupled, and according to Google, mobile is now the go-to choice for browsing the net, and their mobile-first index is now in effect.

Yet, a lot of sites are still buggy or slow on phones and tablets. Speed is a huge issue. Nobody wants to sit around waiting for sites to load, and to help out, Google has created the AMP framework that anyone can adopt for their sites to load faster, and is what we’re going over in this week’s 2 Minute Tip.

2 Minute Blog: Website Maintenance

In the past, we’ve talked about how a website can be your hardest working employee, one that works nights, weekends, and even holidays. As a point of reference or even a place to purchase products directly from, your website can make a substantial, measurable difference on your sales… But only if it’s taken care of and working properly.

This week’s Two Minute Tip is all about website maintenance that you can do to help your site perform like the star employee it should be.

Two Minute Blog: CRM of the Crop

Everyone knows getting the cream is better than getting the… Not cream.

And for databases, that cream is a Client Relationship Management system, which is literally CRM. Programs like Excel are great for organising data into columns and rows so you can find it later, but what about when you want to pull out specific bits like which customers live in Winton and have a first name starting with J? Okay, that may be too specific, but this week’s Two Minute Blog is on CRM and the actual useful information it can give you.

Two Minute Blog: The Buyer's Journey

Being a customer is simple. You need something, so you go and buy it. Job done!

Okay, it’s usually not so simple, is it? Especially not for big purchases. When you’re spending a few week’s worth of pay on a product, you make sure that it’s exactly what you want. It’s a good price, it’s highly reviewed, it looks cool, whatever it is you care about. In this case, the destination is the destination, but for this week’s Two Minute Blog, our video is about The Buyer’s Journey and that decision-making process we all go through.

Two-Minute Blog: Advertising with Videos

For this week, the two-minute tip video is all about… Video. Yep, a video about videos! Videos are one of the most effective tools in any competent marketers repertoire. Wyzol has put together a fascinating study on video citing the usefulness and effectiveness of video as a marketing tool, including that ¾ of respondents claimed that a video convinced them to buy a product or service. Don’t miss out on this crucial market!

Two Minute Blog - A Plan for Social Media

This week’s two-minute tip video is all about planning social media posts. Are you a regular Facebooker who loves to post about everything? Or are you the sort that made a Instagram account a couple years ago because you were told it’s good for businesses to have one and haven’t posted anything since the first day? No matter your social media prowess, a good content plan can help!

Two Minute Blog: Brand vs Logo

Two Minute Blog: Brand vs Logo

Welcome to the two minute blog! Each week, we’ll be uploading a short video to our Facebook page with a quick two minute website, design, or marketing tip. To go along with it is this blog series, the Two minute blog. It gets written in two-minutes by typing really fast. Okay, maybe it takes a few more minutes, but it should take about that long to read!

Two Minute Blog - Where's my new website?

So you’ve built a brand new website, made it pretty, and filled it full of great content and information about your business. Then, you go and type it into Google to see it live. And… Nothing. You can’t find it. Your site couldn’t hide better if it was the child of Where's Wally and Carmen Sandiego. Don’t worry--you aren’t alone! Our two-minute tip video of the week goes into detail about why this happens to new sites.