What's in a company name?

Posted by Dallen Clark on Aug 1, 2019 4:30:00 PM

Think of some of the biggest names in the corporate world today. Disney. Apple. Nike. Amazon. Google. They aren’t confused with competitors or companies with similar names. The names are iconic and recognised by practically anyone with an internet connection.  

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Topics: Business, Marketing, Advertising

Two Minute Blog: CRM of the Crop

Posted by Two-Minute Blogger on Jul 24, 2019 5:31:33 PM

Everyone knows getting the cream is better than getting the… Not cream.

And for databases, that cream is a Client Relationship Management system, which is literally CRM. Programs like Excel are great for organising data into columns and rows so you can find it later, but what about when you want to pull out specific bits like which customers live in Winton and have a first name starting with J? Okay, that may be too specific, but this week’s Two Minute Blog is on CRM and the actual useful information it can give you.



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Topics: Business, Digital Marketing

With keywords, the right words are key!

Posted by Dallen Clark on Jul 20, 2019 9:17:06 AM

How does Google work? Officially, there’s a highly-secret algorithm that’s constantly being updated by some of the greatest minds in the world that can interpret text written from people of all backgrounds and show relevant results related to their query. Unofficially, it seems like it can be completely random. After all, a search for “best search engine” doesn’t go straight to the Google home page. Instead, it leads to a list of articles, with one of the top results being “14 Great Search Engines You Can Use Instead of Google.”

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Topics: Websites, SEO, Search Engine Optimisation, Google

Keep your website running smooth with regular maintenance

Posted by Dallen Clark on Jul 19, 2019 9:58:56 AM

If you let your car sit without doing any work on it, eventually it starts to act up. It might start drifting in one direction, take longer to start up in the morning, or make weird sounds. You wouldn’t want to go years without getting an oil change, rotating the tyres, or changing the fluids.

And you shouldn’t do it for your website either.

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Topics: Websites, SEO, Search Engine Optimisation, Google

How much does a good logo cost?

Posted by Dallen Clark on Jun 28, 2019 12:06:06 PM

How much will your logo cost? It’s a question we get a lot here at Back9. The short answer is, it depends. A lot. Very helpful, we know. So what about the long answer? What does it depend on?

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Topics: Business, Marketing, Advertising, brand

What Ranking Factors is Google Looking for in 2019?

Posted by Back9 Design on Jun 13, 2019 4:40:34 PM

With literally billions of searches done each day, Google is doing pretty well for itself. And with approximately 85% of the search engine market, other search engines are dwarves against the GIANT. It’s no surprise that the slang for finding information online is to Google it (Yahoo It! Nope, sorry Yahoo). In fact, Google has become such a big deal that there are Search Engine Optimisation companies dedicated solely to getting you to rank well on the search engine, some of which use… Unscrupulous means to force results--that almost always turn out to be short-term.

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Topics: SEO, Search Engine Optimisation, Business, Digital Marketing, Google

SEO vs. SEM: The Ultimate Showdown

Posted by Dallen Clark on Jun 13, 2019 4:33:45 PM

Quick, in a fight between SEO and SEM - who would win? Are you going to put all your money on the reigning champ, or do you think the rising star will steal the title match? Choosing the wrong option can make it so that you don’t get the best possible results for your business. So before placing that wager, it might be helpful to know a little bit about the contenders.

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Topics: SEO, Search Engine Optimisation, Digital Marketing, Search Engine Marketing

How Do I Turn Strangers Into Leads?

Posted by Dallen Clark on May 31, 2019 4:37:03 PM

If you’re looking for practical tips to help you get more, better leads, download our new eBook The Beginner’s Guide to Generating Inbound Leads for free by completing the form at the bottom of the page!

How do I turn strangers into leads?

One of the biggest advantages of the digital age is that it’s easier than ever for companies to learn more about customers to give them what they want. But it’s also made it so that you get a lot more virtual “window shoppers”, people who will stop by your website for a quick look to see what you have without buying anything. These people will usually have some interest in what you have, but for many, once they leave they're gone for good. Unlike a physical store, there’s no one to stop and ask if they’ve found everything they’re looking for.

Or is there?

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Topics: Business, Marketing

Is Professional Photography Really Worth It?

Posted by Dallen Clark on May 25, 2019 4:59:18 PM

Getting work done by the professionals means that you get top-quality results. But it also means that you pay top-quality prices. With the ability to find free use images online and to purchase high-quality stock images, is there still a good reason to hire a professional photographer? Stock images are helpful in a pinch or in certain situations, but using them to save money can actually cost you more in the long run, something we go into detail about in our blog post about Stock vs Original Photos.  So are professional photos for your business really worth it? The short answer is yes. 

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Topics: Marketing, Photography

Stock vs Original Photos: Can You See the Difference?

Posted by Dallen Clark on May 25, 2019 4:58:20 PM

 Everyone has come across stock photos while looking at websites, even if they didn't know the term. Stock photos are professional pictures that are taken by a large company. The company then sells you the license to use the image for commercial use so that you can use it freely to promote your website. Usually, it comes out to a few dollars per image and they're generally high quality. 

Sounds like a sweet deal. 

But stock photos aren't ideal and come with a set of issues that you can't avoid.  For the best results, we recommend hiring a professional photographer to do a photo shoot--read here for more about all the benefits of using professional photos for your business. We're going to go over 3  major issues of using stock photos in this post that you should be aware of and why you should take stock of your photos and use original, high-quality photography whenever possible. Be original; be yourself! 

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Topics: Marketing, Advertising, Photography

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