If Your Website Sucks, It Won’t Convert

Posted by Dallen Clark on Apr 9, 2019 11:06:21 PM

Where's that bacon my site promised? 

Get a website, they said. It will bring customers, they said. But it’s not. Why?

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Topics: Websites, Website design, Business, Marketing

Ad-hoc one-off advertising seldom bears fruit

Posted by Dallen Clark on Apr 9, 2019 5:36:45 PM

Advertising in isolation is unlikely to lead to results

Putting all of your advertising budget into a single campaign on one platform is a lot like playing the stock market. If you put everything into a single stock, there’s a chance that it will boom and you’ll have huge returns. But there’s a larger chance that you’ll have small gains or even losses. Instead, most financial experts suggest diversifying and putting smaller amounts of money into several places or choosing a stable mutual fund.

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Topics: Marketing, Adverting

Customer Reviews: The Positives and Negatives

Posted by Dallen Clark on Apr 8, 2019 6:05:00 PM

You are what (Reviews Say) You Do 

Until the internet gained popularity, it was difficult to accurately research the quality of products. Some publications had professional reviewers, but besides that and word of mouth, there wasn’t much to go off of.

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Topics: Business, Marketing, Digital Marketing, Customer Reviews, Reviews

Websites Are Like Staff

Posted by Dallen Clark on Apr 2, 2019 5:17:25 PM

Websites are like staff: An investment, not a cost!

Imagine if as a business owner, that you could hire and train the perfect salesperson for your business. They would comprehend everything about your products and understand just what prospective customers need to know so that they’ll decide to choose you over a competitor. Over time, this employee would become an incredible asset to your company, and one you couldn’t live without, wouldn’t they?

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Topics: Websites

Two Minute Blog: The Buyer's Journey

Posted by Two-Minute Blogger on Mar 22, 2019 4:42:09 PM

Being a customer is simple. You need something, so you go and buy it. Job done!

Okay, it’s usually not so simple, is it? Especially not for big purchases. When you’re spending a few week’s worth of pay on a product, you make sure that it’s exactly what you want. It’s a good price, it’s highly reviewed, it looks cool, whatever it is you care about. In this case, the destination is the destination, but for this week’s Two Minute Blog, our video is about The Buyer’s Journey and that decision-making process we all go through.

 

Buyers Journey
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Topics: Insider, Business, Marketing

Two-Minute Blog: Advertising with Videos

Posted by Two-Minute Blogger on Mar 13, 2019 7:30:00 PM

For this week, the two-minute tip video is all about… Video. Yep, a video about videos! Videos are one of the most effective tools in any competent marketers repertoire. Veedyou Media has put together a fascinating study on video citing the usefulness and effectiveness of video as a marketing tool, including that ¾ of respondents claimed that a video convinced them to buy a product or service. Don’t miss out on this crucial market!

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Topics: Social Media Marketing, Video Advertising, Videography

Two Minute Blog - A Plan for Social Media

Posted by Two-Minute Blogger on Mar 11, 2019 5:00:00 PM

This week’s two-minute tip video is all about planning social media posts. Are you a regular Facebooker who loves to post about everything? Or are you the sort that made a Instagram account a couple years ago because you were told it’s good for businesses to have one and haven’t posted anything since the first day? No matter your social media prowess, a good content plan can help!

Two Minute Tip - A Plan for Social Media

 

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Topics: Digital Marketing, Social Media Marketing, Social Media

Two Minute Blog: Brand vs Logo

Posted by Two-Minute Blogger on Mar 5, 2019 2:17:07 PM

Two Minute Blog: Brand vs Logo

Welcome to the two minute blog! Each week, we’ll be uploading a short video to our Facebook page with a quick two minute website, design, or marketing tip. To go along with it is this blog series, the Two minute blog. It gets written in two-minutes by typing really fast. Okay, maybe it takes a few more minutes, but it should take about that long to read!

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Topics: Business, Marketing, Digital Marketing

Two Minute Blog - Where's my new website?

Posted by Two-Minute Blogger on Mar 5, 2019 2:13:57 PM

So you’ve built a brand new website, made it pretty, and filled it full of great content and information about your business. Then, you go and type it into Google to see it live. And… Nothing. You can’t find it. Your site couldn’t hide better if it was the child of Where's Wally and Carmen Sandiego. Don’t worry--you aren’t alone! Our two-minute tip video of the week goes into detail about why this happens to new sites.

 

Two Minute Tip - Where's My New Website
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Topics: SEO, Search Engine Optimisation, Marketing, Search Engine Marketing

What is the buyers journey

Posted by Allison Robinson on Feb 27, 2019 12:16:45 AM

As a buyer, do you want to be prospected, or demo'd, or closed? The answer is almost always no. This is because it depends on which stage of the journey you're in. For awareness, these steps add zero value to a buyer. Buyers are looking for additional information about your product that can't be found online.

As a business owner or a salesperson, you can personalise your sales process to the buyer's context by understanding the buyer's journey. In this blog post, we'll define the buyer's journey, and show you how to think through it when attracting new prospects - from leads to customers and to being delighted.

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Topics: Marketing

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