Colour me Impressed! Why Colour in Design Matters

Posted by Dallen Clark on Aug 22, 2019 2:30:00 PM

Everybody has a favourite colour, something that stands out and brings positive feelings. One theory is that individual humans perceive colour differently, so really, everyone's favourite colour looks the same, but they call it something different (So everyone's favourite colour is teal of course). But if we agree that  most people see colour roughly the same way, we can agree that certain colours mesh while others clash. 

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Topics: Website design, Adverting, brand

Ad-hoc one-off advertising seldom bears fruit

Posted by Dallen Clark on Apr 9, 2019 5:36:45 PM

Advertising in isolation is unlikely to lead to results

Putting all of your advertising budget into a single campaign on one platform is a lot like playing the stock market. If you put everything into a single stock, there’s a chance that it will boom and you’ll have huge returns. But there’s a larger chance that you’ll have small gains or even losses. Instead, most financial experts suggest diversifying and putting smaller amounts of money into several places or choosing a stable mutual fund.

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Topics: Marketing, Adverting

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