Two Minute Blog: CRM of the Crop

Everyone knows getting the cream is better than getting the… Not cream.

And for databases, that cream is a Client Relationship Management system, which is literally CRM. Programs like Excel are great for organising data into columns and rows so you can find it later, but what about when you want to pull out specific bits like which customers live in Winton and have a first name starting with J? Okay, that may be too specific, but this week’s Two Minute Blog is on CRM and the actual useful information it can give you.

What Ranking Factors is Google Looking for in 2019?

With literally billions of searches done each day, Google is doing pretty well for itself. And with approximately 85% of the search engine market, other search engines are dwarves against the GIANT. It’s no surprise that the slang for finding information online is to Google it (Yahoo It! Nope, sorry Yahoo). In fact, Google has become such a big deal that there are Search Engine Optimisation companies dedicated solely to getting you to rank well on the search engine, some of which use… Unscrupulous means to force results--that almost always turn out to be short-term.

SEO vs. SEM: The Ultimate Showdown

Quick, in a fight between SEO and SEM - who would win? Are you going to put all your money on the reigning champ, or do you think the rising star will steal the title match? Choosing the wrong option can make it so that you don’t get the best possible results for your business. So before placing that wager, it might be helpful to know a little bit about the contenders.

Customer Reviews: The Positives and Negatives

You are what (Reviews Say) You Do 

Until the internet gained popularity, it was difficult to accurately research the quality of products. Some publications had professional reviewers, but besides that and word of mouth, there wasn’t much to go off of.

Two Minute Blog - A Plan for Social Media

This week’s two-minute tip video is all about planning social media posts. Are you a regular Facebooker who loves to post about everything? Or are you the sort that made a Instagram account a couple years ago because you were told it’s good for businesses to have one and haven’t posted anything since the first day? No matter your social media prowess, a good content plan can help!

Two Minute Blog: Brand vs Logo

Two Minute Blog: Brand vs Logo

Welcome to the two minute blog! Each week, we’ll be uploading a short video to our Facebook page with a quick two minute website, design, or marketing tip. To go along with it is this blog series, the Two minute blog. It gets written in two-minutes by typing really fast. Okay, maybe it takes a few more minutes, but it should take about that long to read!

What is digital marketing?

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already hanging out: online!