Being a customer is simple. You need something, so you go and buy it. Job done!
Okay, it’s usually not so simple, is it? Especially not for big purchases. When you’re spending a few week’s worth of pay on a product, you make sure that it’s exactly what you want. It’s a good price, it’s highly reviewed, it looks cool, whatever it is you care about. In this case, the destination is the destination, but for this week’s Two Minute Blog, our video is about The Buyer’s Journey and that decision-making process we all go through.