Networking. It's something the experts just won't shut up about. How do you get that dream job? Networking. With proper networking, you can get the job before it's advertised! What comes up when you type in "best way to get new customers" into Google? Networking. Even articles about "creative ways" to get customers will mention showing off your existing customers or using your existing network. How do you have an existing network? Networking!Read More
Think of some of the biggest names in the corporate world today. Disney. Apple. Nike. Amazon. Google. They aren’t confused with competitors or companies with similar names. The names are iconic and recognised by practically anyone with an internet connection.Read More
How much will your logo cost? It’s a question we get a lot here at Back9. The short answer is, it depends. A lot. Very helpful, we know. So what about the long answer? What does it depend on?Read More
If you’re looking for practical tips to help you get more, better leads, download our new eBook The Beginner’s Guide to Generating Inbound Leads for free by completing the form at the bottom of the page!
How do I turn strangers into leads?
One of the biggest advantages of the digital age is that it’s easier than ever for companies to learn more about customers to give them what they want. But it’s also made it so that you get a lot more virtual “window shoppers”, people who will stop by your website for a quick look to see what you have without buying anything. These people will usually have some interest in what you have, but for many, once they leave they're gone for good. Unlike a physical store, there’s no one to stop and ask if they’ve found everything they’re looking for.
Or is there?Read More
Getting work done by the professionals means that you get top-quality results. But it also means that you pay top-quality prices. With the ability to find free use images online and to purchase high-quality stock images, is there still a good reason to hire a professional photographer? Stock images are helpful in a pinch or in certain situations, but using them to save money can actually cost you more in the long run, something we go into detail about in our blog post about Stock vs Original Photos. So are professional photos for your business really worth it? The short answer is yes.Read More
Everyone has come across stock photos while looking at websites, even if they didn't know the term. Stock photos are professional pictures that are taken by a large company. The company then sells you the license to use the image for commercial use so that you can use it freely to promote your website. Usually, it comes out to a few dollars per image and they're generally high quality.
Sounds like a sweet deal.
But stock photos aren't ideal and come with a set of issues that you can't avoid. For the best results, we recommend hiring a professional photographer to do a photo shoot--read here for more about all the benefits of using professional photos for your business. We're going to go over 3 major issues of using stock photos in this post that you should be aware of and why you should take stock of your photos and use original, high-quality photography whenever possible. Be original; be yourself!Read More
Where's that bacon my site promised?
Get a website, they said. It will bring customers, they said. But it’s not. Why?Read More
Advertising in isolation is unlikely to lead to results
Putting all of your advertising budget into a single campaign on one platform is a lot like playing the stock market. If you put everything into a single stock, there’s a chance that it will boom and you’ll have huge returns. But there’s a larger chance that you’ll have small gains or even losses. Instead, most financial experts suggest diversifying and putting smaller amounts of money into several places or choosing a stable mutual fund.Read More
You are what (Reviews Say) You Do
Until the internet gained popularity, it was difficult to accurately research the quality of products. Some publications had professional reviewers, but besides that and word of mouth, there wasn’t much to go off of.Read More
Being a customer is simple. You need something, so you go and buy it. Job done!
Okay, it’s usually not so simple, is it? Especially not for big purchases. When you’re spending a few week’s worth of pay on a product, you make sure that it’s exactly what you want. It’s a good price, it’s highly reviewed, it looks cool, whatever it is you care about. In this case, the destination is the destination, but for this week’s Two Minute Blog, our video is about The Buyer’s Journey and that decision-making process we all go through.