2 Minute Blog: AMP Up Your Website for Mobile Devices

When you’re out and about, you’ve probably noticed that it seems like people spend more time on their phones than they used to. And it’s true; the data backs it up. In the last four years, the amount of mobile data usage has quadrupled, and according to Google, mobile is now the go-to choice for browsing the net, and their mobile-first index is now in effect.

Yet, a lot of sites are still buggy or slow on phones and tablets. Speed is a huge issue. Nobody wants to sit around waiting for sites to load, and to help out, Google has created the AMP framework that anyone can adopt for their sites to load faster, and is what we’re going over in this week’s 2 Minute Tip.

Colour me Impressed! Why Colour in Design Matters

Everybody has a favourite colour, something that stands out and brings positive feelings. One theory is that individual humans perceive colour differently, so really, everyone's favourite colour looks the same, but they call it something different (So everyone's favourite colour is teal of course). But if we agree that  most people see colour roughly the same way, we can agree that certain colours mesh while others clash. 

If Your Website Sucks, It Won’t Convert

Where's that bacon my site promised? 

Get a website, they said. It will bring customers, they said. But it’s not. Why?

What is SEO all about?

Years ago in a not so far-off land the internet, SEO - or Search Engine Optimisation - was relatively easy. It was all about keywords. Keywords that might help a potential customer to find your website. It was great while it lasted and it was easy enough to figure out what your keywords should be when you knew what you did - and if all else failed - you would just LIST EVERY SINGLE WORD you could think of.

Then, the old school marketers ruined it for everyone by making it spammy! So Google got wiser.

3 reasons to invest in a custom-built website

Websites are a lot like shoes - there’s a lot of options out there... And like shoes, one Size and Style does not fit everyone. 

Most people with a little bit of tech nous these days can figure out or teach themselves how to create a free (or cheap) templated website - well I use the term create loosely  and sure, some template sites may have some variation in style, but essentially they’re a one-size fits all solution.

We simply don’t believe in trying to shoehorn anyone into a solution that doesn’t fit their long-term strategic marketing goals.

Cheap - or free - ‘will do for now’ solutions ultimately won’t last and could cost you a lot more in the long run.