How to Sell Products Through Your Website

Posted by Dallen Clark on Dec 10, 2019 11:06:35 AM

Shopping online is becoming less of a  bonus and more of an expectation these days. While mega online stores like Amazon and eBay aren't as popular here in NZ as they are in other countries, it won't s

tay that way for long.  With many big NZ chains already having online stores and Amazon planning to add Prime to NZ anytime,  online shopping is likely to become a the method of choice for Kiwis too. 

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Topics: Websites, Business

Will Google's latest BERT update affect your site rankings?

Posted by Dallen Clark on Dec 5, 2019 3:00:49 PM

In late October 2019, a major shift happened with the way that Google comprehends search phrases known as the BERT Update. Google is constantly making updates, to the point that Google's Gary Illyes tweeted that they make 3 updates a day on average. Most of the time, these are small, unnoticeable changes, but every once in awhile there's a major shift that drastically shakes up the search results like new ways pages are crawled or new innovations like the featured snippet. BERT is one of these big updates.

BERT  stands for Bidirectional Encoder Representations from Transformers--which sounds like they really wanted a specific acronym--an algorithm designed to better-understand search terms. With the new update, approximately 1 in 10 searches will be affected, and search engine results pages will have massive changes. This means that some pages that were ranking well are likely to fall, while others rise. Is there anything you can do to make sure your site is helped instead of hurt by BERT? 

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Topics: Websites

2 Minute Blog: Website Maintenance

Posted by Two-Minute Blogger on Oct 10, 2019 3:10:25 PM

In the past, we’ve talked about how a website can be your hardest working employee, one that works nights, weekends, and even holidays. As a point of reference or even a place to purchase products directly from, your website can make a substantial, measurable difference on your sales… But only if it’s taken care of and working properly.

This week’s Two Minute Tip is all about website maintenance that you can do to help your site perform like the star employee it should be.

Website Maintenance (SD)

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Topics: Websites

With keywords, the right words are key!

Posted by Dallen Clark on Jul 20, 2019 9:17:06 AM

How does Google work? Officially, there’s a highly-secret algorithm that’s constantly being updated by some of the greatest minds in the world that can interpret text written from people of all backgrounds and show relevant results related to their query. Unofficially, it seems like it can be completely random. After all, a search for “best search engine” doesn’t go straight to the Google home page. Instead, it leads to a list of articles, with one of the top results being “14 Great Search Engines You Can Use Instead of Google.”

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Topics: Websites, SEO, Search Engine Optimisation, Google

Keep your website running smooth with regular maintenance

Posted by Dallen Clark on Jul 19, 2019 9:58:56 AM

If you let your car sit without doing any work on it, eventually it starts to act up. It might start drifting in one direction, take longer to start up in the morning, or make weird sounds. You wouldn’t want to go years without getting an oil change, rotating the tyres, or changing the fluids.

And you shouldn’t do it for your website either.

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Topics: Websites, SEO, Search Engine Optimisation, Google

If Your Website Sucks, It Won’t Convert

Posted by Dallen Clark on Apr 9, 2019 11:06:21 PM

Where's that bacon my site promised? 

Get a website, they said. It will bring customers, they said. But it’s not. Why?

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Topics: Websites, Website design, Business, Marketing

Websites Are Like Staff

Posted by Dallen Clark on Apr 2, 2019 5:17:25 PM

Websites are like staff: An investment, not a cost!

Imagine if as a business owner, that you could hire and train the perfect salesperson for your business. They would comprehend everything about your products and understand just what prospective customers need to know so that they’ll decide to choose you over a competitor. Over time, this employee would become an incredible asset to your company, and one you couldn’t live without, wouldn’t they?

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Topics: Websites

Designing a Website: XML Sitemap

Posted by Phil Robinson on Jul 17, 2018 12:56:27 PM

You wouldn't design a new kitchen without drawing up a plan first, would you? Similarly, you'd never want to design a website without creating a sitemap.

A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. It helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently. 

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Topics: Websites, SEO, Search Engine Optimisation

5 Ways to Help Reduce Your Website’s Page Loading Speed

Posted by Phil Robinson on Jul 17, 2018 11:45:09 AM

The old adage “patience is a virtue” doesn’t really apply online. 

Even a one-second delay can dramatically reduce pageviews, customer satisfaction and drop conversions. 

The speed of your website even affects your website's performance and subsequently your organic search rankings. Since 2010, Google has been accounting for a site speed in its algorithm. 

So what’s the biggest factor contributing to your page speed?

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Topics: Websites, SEO, Search Engine Optimisation

What is SEO all about?

Posted by Phil Robinson on Jul 2, 2018 4:48:48 PM

Years ago in a not so far-off land the internet, SEO - or Search Engine Optimisation - was relatively easy. It was all about keywords. Keywords that might help a potential customer to find your website. It was great while it lasted and it was easy enough to figure out what your keywords should be when you knew what you did - and if all else failed - you would just LIST EVERY SINGLE WORD you could think of.

 

Then, the old school marketers ruined it for everyone by making it spammy! So Google got wiser.

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Topics: Websites, Website design, SEO, Search Engine Optimisation

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